Blog Archives

Press Release: OPI DS Fall 2012

Indulge in Luxurious Lacquers!

OPI Launches New Diamond Dust-Infused
Designer Series Shades for Fall 2012

OPI DS IndulgenceOPI DS Luxurious

OPI releases two new high-shine hues – DS Indulgence and DS Luxurious – to join the Designer Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color.

DS Indulgence, a radiant red-violet with a shimmering, golden finish, will launch along with DS Luxurious, a captivating coral-red with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled, highly-saturated, breathtaking colors.

“Red nails are the epitome of glamour, and this fall OPI is adding two dazzling reds to the Designer Series line,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With vivid color and intense shimmer and shine, these lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper, classic red look, while DS Luxurious incorporates rich auburn pigments.”

Designer Series by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

DS Indulgence and DS Luxurious will be available beginning September 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN)suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality
products and services to both salons and their customers, along with a focus on industry safety and
innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-
pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury
to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or
Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application.
Currently, OPI is available in over 100 countries and retails a full line of professional items, including
nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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Press Release: OPI Fall 2012 Germany Collection

OPI Launches the Germany Collection for Fall/
Winter 2012

OPI embraces runway trends with the Germany Collection for Fall/Winter 2012. Drawing inspiration from Berlin, an exciting new fashion hub that blends classic looks with the avant-garde, the collection’s twelve shades offer a mixture of vibrant color, urban-chic neutrals, and reds in variations from light to dark.

“Designers showcased rich colors and striking textures for fall,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Germany Collection beautifully complements these looks, with standout shades in various hues of red and burgundy – the season’s ‘new black.’ Sapphire, black olive and lime yellow are married with creamy neutrals in honey, taupe and nude rose.”

“The overall feel of the Germany Collection is elegance with an edge,” adds Suzi. “The varied palette of colors adds another accent to the list of special touches – think beadwork, paneling, fur and embroidery – that walked the runways during New York Fashion Week. Wearing these shades on fingers and toes is a great way to accessorize a range of looks for the season.”

Germany by OPI includes the following shades:

Don’t Pretzel My Buttons
A haute honey-beige that can always make you smile.

My Very First Knockwurst
…and what a magical rosy-nude rendezvous it was!

Berlin There Done That
A traveling taupe that’s seen it all. (Yep, that too).

Don’t Talk Bach to Me
There’s nothing mellow about this sassy lime-yellow!

Nein! Nein! Nein! OK Fine!
A bodacious black-olive? We say “Ja! Ja! Ja!”

Unfor-greta-bly Blue
Everyone’s favorite Fräulein loves this über shiny blue.

Every Month is Oktoberfest
Prost! Here’s to the prettiest plum in the Biergarten.

Suzi & the 7 Düsseldorfs
The most beautiful bright purple of all.

Deutsch You Want Me Baby?
A self-assured shade of shimmering red-orange.

Danke-Shiny Red
You “Bitte” try on this ravishing ruby before it’s too late!

German-icure by OPI
The best burgundy shimmer in the business.

Schnapps Out of It!
Shake off the blues with a shot of fall’s must-have mauve!

Germany Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Germany by OPI will be available August 8, 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

###

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and
services to both salons and their customers, along with a focus on industry safety and innovation. Known for its
exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-
lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200
shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush
for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional
items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and
acrylics.